![]() “I don’t take issue with the fact that spam content exists on Facebook, but the fact that it consistently makes it into the most viewed content on the platform is a real problem,” he adds. ![]() Platforms do not need to completely eradicate spam in order to make a meaningful difference on this, and expecting Meta to turn Facebook into a spam-free zone is very unrealistic “given how incentivized and adversarial spam actors are,” Lala said. “While we’re seeing improvements from these tests, we will need to continually evaluate and refine our approach given how spam operators try to adapt their tactics to evade our new ways of detecting them.” “We’ve been testing new ways to reduce clickbait, engagement bait, and spam,” Meta said in a blog post accompanying the report. And the list of most widely viewed domains-perhaps the part of this report that is designed to most directly counter CrowdTangle’s data-showed a mix of competitors like YouTube and TikTok, mainstream news sites, and GoFundMe. In this report, five of the top 20 links were removed for inauthentic behavior (the top link was, of course, to TikTok). Meta also provides data on the top-viewed external links and domains. The harm here isn’t that the account is using short-form videos on Meta to get people to sign up for an expensive course, says Lala: “As we approach election season, it is important to note that this attention could be just as easily directed toward disinformation or other harms using similar tactics.” Last year, MIT Technology Review revealed the extent to which global content farms have become adept at using Meta’s own incentive structures to profit directly from popular content, whether that’s memes about a celebrity breakup or misinformation on a divisive issue. There’s nothing inherently wrong with being a spammy meme page, of course. This is also complete with ostentatious videos of the user’s many luxury cars,” Lala added. “The user behind the account mentions owning over 250 theme pages on Instagram and earning ‘hundreds of thousands a month’ from their phone. Its featured stories advertise a “mentorship” program that promises to teach students how to create automated Instagram accounts for profit. While the account does credit the source of some memes, it’s using the attention those memes grab to advertise questionable services. At a cursory glance, this account is likely just a normal old meme account.īy contrast, Ideas365-the page that posted the Family Feud video at the top of Facebook’s most-viewed list for this quarter-drives traffic to a site selling courses for making money selling things on Amazon. But looking closer, Lala noted some key differences: Factsdailyy’s bio contains contact information, and each post credits the source of the meme it’s reposting. They each post about a half-dozen short videos a day. Ideas365 and Factsdailyy appear similar at first: they are both Instagram meme accounts getting enormous amounts of views on Facebook.
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